Group Marketing · Cross-Sell
Last updated: 30 June 2026, 6:10 PM (SGT)
Sports & Athleisure Cross-Sell
Warm ways in (CRM) + net-new prospects (Apollo) — for KP retail fit-out and KE event activation
Left columns = what our CRM holds today: whether KP (retail fit-out) or KE (exhibits) has a warm contact. Click any brand to reveal Apollo prospects — the right decision-makers to approach, split into Store fit-out (store development / design / construction) for KP and Event activation (brand activation / experiential / events) for KE. Apollo surnames are partially masked until enrichment. Focus: APAC.
Status
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| Brand | Status | KP — warm contact? | KE — warm contact? |
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How to use it. Warm brands with a KP contact (Lululemon, Alo Yoga, Asics) are ready for a direct pitch. For everyone else, the Apollo prospects inside each row are the net-new people to approach — store-development leads for KP, brand-activation leads for KE. Even the "no CRM record" brands (Amer Sports, VF Corp) have identifiable leads (Arc'teryx Store Design Associate Director; The North Face Sr Manager Store Design APAC). Apollo full names, emails and phone numbers require enrichment (uses Apollo credits) — ask to enrich the shortlist. Sources: Group Marketing manual review; Apollo people search (APAC), as of 30 June 2026, 6:10 PM (SGT).